Most fractional CMOs aren't struggling because they're lazy or undisciplined. They're struggling because they keep solving the wrong size of problem, and the market is about to make that very expensive.
This episode draws a sharp line between the work that keeps you busy and the work that actually moves you forward, and the gap between those two things is wider than most people want to admit. What gets unpacked is why so many experienced marketers are one AI wave away from being fully replaceable, and what it actually looks like to operate at a level where that stops being true.
The argument isn't comfortable, but it's the one worth sitting with.
Key Topics Covered:
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