Identifying your Best Process—the most effective and predictable method for converting leads into customers.
To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria:
Net Profit: How much actual profit remains after paying affiliates, refunds, and expenses?
Ease of Entry: How easy is it to get a prospect to say "yes" to starting the process?
Goodwill: Does the process provide value and make people like you more, even if they don't buy?
Sustainability: Can the process be automated, replicated, or performed consistently without burning out?
Energizing: Does the process give you energy to perform, or does it drain you?
The One Big Thing: Success comes from finding one big process and leveraging it, rather than doing a million different things.
Goodwill Equals Revenue: Your total revenue is in direct proportion to the amount of goodwill you have created with your prospects.
Value in Advance: Helping people before they pay you increases the likelihood of them doing business with you long-term.
This episode completes the foundational series for business growth:
Best Payday: The most profitable and energizing thing you sell.
Best Buyer: The ideal person most likely to buy that product.
Best Bait: The content used to attract the Best Buyer.
Best Process: The method used to convert those leads into sales.
