Description

How easy is it for potential clients to find you online? In this episode, I'm challenging you to audit your discoverability across multiple platforms and search tools.

What we cover:

• SEO basics and why showing up in search results matters
• How AI tools are becoming a new discovery channel for freelancers
• Leveraging YouTube (both long-form and Shorts) to build connections
• The power of podcast SEO for attracting ideal clients
• Social media SEO strategies for TikTok, Instagram, Threads, and LinkedIn

Action steps:

• Test your search terms on multiple search engines
• Check your website analytics for incoming search terms
• Ask AI tools how to improve your visibility in their recommendations
• Optimise your YouTube content with tools like VidIQ
• Consider guesting on podcasts or starting your own
• Use strategic keywords in your social media content

Resources mentioned: Vid IQ

Timestamps:

0:00 - Introduction
0:21 - How easy is it for potential clients to find you?
0:52 - Google & search engine SEO
1:37 - AI SEO & discoverability through AI tools
2:13 - YouTube as a search platform
3:19 - Podcast SEO
4:02 - Social media SEO (TikTok, Instagram, Threads)
4:42 - Next steps for improving discoverability
5:08 - Closing & call to action

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Email: hello@emmacossey.com 

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