Why can't the charity world talk about its marketing misses and fundraising fails? It's time to rip the bandaid off! On this episode, Ben is joined by Frontier Senior Marketing Strategist Megan McCaffery to discuss all things "whoops!" in the realm of non-profit communications and strategies. They'll dive into common mistakes, the value of adaptability, and hard conversations charities can't afford to shy away from.
You will want to hear this episode if you are interested in...
- Twitch, competitive dodgeball, and getting to know Megan McCaffery [1:01]
- Agile project management and neurodivergent friendly copy [5:41]
- Pivoting your marketing strategy during an unexpected crisis [10:39]
- The evolution of email marketing at Frontier and challenging antiquated best practices [14:42]
- Fundraising fails, marketing misses, and hard conversations charities can't afford to shy away from [24:05]
- Ben and Megan share personal fails [34:03]
- How ownership creates empathy and the upside of failure [40:02]
- What's next for LinkedIn and final thoughts [45:40]
Resources & People Mentioned
Connect with Megan McCaffery
Connect With Frontier
