Description

It's a wrap! Now that 2021 is officially in the history books, Matt and Ben take a look back at some of the year's most prominent fundraising trends to help you prepare for 2022. They'll review everything from payment methods to person-centered content. New to the podcast? This is the perfect episode to get caught up!

You will want to hear this episode if you are interested in...

• Exploring payment method trends for 2021 [4:16]
• Is Feudalism the new normal? [11:50]
• Navigating a loneliness pandemic [17:45]
• Social media trends of 2021…for better or worse [19:48]
• The power of video in fundraising [24:55]
• Community-centered fundraising and person-centered content [28:35]
• Using regionalized communication in fundraising [35:45]
• QR Codes, marketing automation, and the use of AI in fundraising [38:30]
• Addressing inflation as a charity [45:24]
• Mailbag and final thoughts [48:22]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! 
• The M+R Guide to Effective and Ethical Direct Response Creative (PDF)
• Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them (Article)
• Marketers, keep an eye on these digital marketing trends in 2022 (Article)
• 14 things I would tell my younger self if I could go back in time (Article)
• Polarity Management (PDF)

Connect With Frontier

• https://Frontier.io
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/