Description

Facebook is making headlines again for all the wrong reasons and Matt and Ben are here to talk about it. On this episode, the guys dive into why Facebook isn't the digital fundraising home it seems to be, how to cultivate generosity during the pandemic, and why pre-selected donation amounts can hinder online giving.

You will want to hear this episode if you are interested in...

• Pop culture check-in (because who ISN'T watching Ted Lasso?) [2:56]
• What's ahead for Frontier FM and recapping Joshua Harris [5:13]
• Cultivating generosity during the pandemic [9:03]
• Why asking for specific donation amounts may be counterproductive [12:43]
• Why Facebook shouldn't be a fundraiser's primary digital home [15:37]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! 
• Nonprofit Innovation & Optimization Summit (NIO) 
• Does Online Advertising Deliver the Target Audience (Article)
• How Effective Is Third-Party Consumer Profiling and Audience Delivery?: Evidence from Field Studies (Article)
• Report: Location Targeting Ecosystem Suffers from Inaccuracy (Article)
• 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers (Article)

Connect With Frontier

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/