A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with Frontier OG and Creative Director Nick Tassell to discuss the importance of design, the power of humanity in marketing, and his experience starting at the beginning of Frontier.
You will want to hear this episode if you are interested in...
- Getting to know Nick Tassell [1:22]
- Balancing form and function and why design matters [6:05]
- Nick's experience on Frontier's ground floor [12:48]
- Taking a closer look at Frontier's team and the benefits of different leadership styles [23:26]
- Exploring human-centered design and its application in both print and digital marketing [35:08]
- Understanding the importance of the message in your medium [40:56]
- Nick's perspective on the marketing journey of QR codes, the benefits of risk management with new tech, and final thoughts [49:20]
Resources & People Mentioned
Connect with Nick Tassell
Connect With Frontier
