Does your charity allow existing donors to be more generous? On this episode, Matt and Ben discuss the art of using donor communication to change the donor relationship and take giving to the next level. They also dive into human-centered language, avoiding "the ick" as fundraisers, and how to invite donors to walk alongside a cause.
You will want to hear this episode if you are interested in...
- Seasonal, meteorological, and geographic marketing for fundraising [1:42]
- Staying connected to the core principles of your organization [8:46]
- Avoiding "the ick" in fundraising communications [12:11]
- Inviting donors to walk alongside a cause [17:01]
- Using variable copy to take donors to the next level [22:54]
- Why the volume of communication matters and breaking fixed patterns with donors [26:39]
- A sneak peek of future Frontier FM content [31:50]
- Matt reads some junk mail! [34:13]
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