Should Charities Say Yes to SMS?, Ep #48
Have you ever paid a bill via text message? What about using SMS to send donations to your favorite charity? On this episode, Ben and Megan explore the pros and cons of using SMS in fundraising, the benefits of micro-influencers, and how charities can make a real impact for the LGBTQIA+ community during Pride.
You will want to hear this episode if you are interested in...
- Catching up on dodgeball, Sabbath, and return envelopes with Megan McCaffery [0:34]
- More fun with QR codes [7:36]
- Is SMS a marketing miss? [13:25]
- Charities and cybersecurity [20:24]
- What is a micro-influencer? [27:56]
- LinkedIn lessons and developing an ecosystem [33:54]
- Going beyond performative virtue signaling [37:48]
Resources & People Mentioned
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