As leaves begin to change and the weather begins to cool, Matt and Ben want to help listeners get ready for the Fall fundraising season. On this episode, the guys take some time to catch up while also discussing the best language to frame fundraising appeals, why donors give, and why they don't. Start the season off right with another great episode of Frontier FM!
You will want to hear this episode if you are interested in...
- Catch-up time: sports, politics, and everything in between [0:18]
- Using surveys to re-engage a disconnected audience [12:27]
- Modifying appeals to match current events [14:45]
- Framing appeals to clearly communicate the message [17:15]
- Why donors give (and why they don't) [21:22]
- Creating a frictionless donation form [23:33]
- Should accreditations be a permanent fixture in your footer? [27:13]
Resources & People Mentioned
Connect With Frontier
