Description

Fundraising content should be raising money for the charity. If not, then it's just communication. Newsletters should be no exception! On this episode of Frontier FM, Matt and Ben dive into all things donor newsletter as they discuss effective newsletter content, working newsletters into an overall fundraising strategy, and who should receive newsletters in the first place. 

You will want to hear this episode if you are interested in...

• Matt and Ben's thoughts on the previous episode with Tim Kachuriak of NextAfter [0:32]
• Matt's fall update [2:35] 
• The exciting things ahead for Frontier FM! [6:59] 
• 2020 Frontier newsletter statistics [9:37]
• What effective donor newsletter content looks like [11:45]
• How newsletters fit into an overall fundraising strategy [16:05]
• Who should and should not receive a newsletter [18:49]
• Donor newsletter best practices [22:59]

Resources & People Mentioned 

• Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! 
• A Million Dollar Match: How Frontier built UGM's annual match campaign (Case Study)
• Who to Mail Your Newsletter To (Article)
• Yes, Your Non-Profit Newsletter Can Help You Raise Money. Here's How. (Article)
• 10 Steps to Create a Money-Raising, Donor-Delighting Print Newsletter (Book)
• Follow The Domain Formula For Donor Newsletters (Article)
• Donor-Centered Fundraising (Book) 
• Is Your Newsletter Putting Your Donors to Sleep? (Article)
• 10 tips for great newsletter interviews (Article)

Connect With Frontier

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/