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Description

The one thing that can quickly kill an opportunity our seller thinks is happening is when they go into "knowing mode." If a seller starts giving solutions to their buyer before completely understanding if the buyer even needs that solution or any solution at all, they're doing themselves and their buyer a massive disservice. 

In today's episode, we'll go through ideas and insights around how we can stop our sellers from going into knowing mode prior to meeting with a buyer. We'll also cover ways to coach buyers to understand the mindset that "until the buyer says it, I know nothing." 

What You'll Learn: 

Excellent selling skills are an incredible asset, but to close more deals, you need to bet on asking better questions instead. Buyers detest feeling like they're being led down a path they didn't choose. A salesperson would much rather walk alongside their potential buyer until they determine whether they will work together or not, and then they can part ways amicably.

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