It's time to get creative with your scheduling in functional medicine practice. No more excuses that it's just you! If you want to earn more money, you either see more clients or you get better at what you do and charge more for it.
Do not miss these highlights:
00:54 Dr. Deb experience in hiring her first practitioner
05:50 Within the first year of Renee (a hire) and Dr. Deb tag-teaming things, they had their revenues about $875,000 a year
08:03 As long as you had two people, you could make it work
08:53 Today Dr. Deb owns a $4 million business in Functional Medicine
10:01 It's about knowing what experts to listen to and which ones to prove wrong
10:58 Be creative. Think outside the box. Don't do what everybody else does. Do what you feel in your heart is really the best thing for your business
11:40 Figure out what your end game is, then structure your business to meet that end game
Transcription of Episode #14:
0:00You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Deb has a wealth of knowledge and is eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you.
0:54In 2011, I hired my first practitioner, some of you have yet to hire your first employee. Some of you like me, that was a long time ago, when I hired Rene my first practitioner, an RN, I was in such a precarious place because we had no money. I hadn't yet proven my practice would survive. I just couldn't carry the load by myself anymore. I was so insecure that when I hired Renee, I thought, gosh, she's doing me a favor. Y'all know how that felt? Do you remember those days when you felt like you didn't have anything to offer you were just grateful that somebody was willing to come to work for you. Do y'all remember when you were doing your first interviews, because I remember this. I did all the talking. And they didn't have anything to say. And I thought they were fantastic. You know, we oversell ourselves a lot of the time. And we do that because we're insecure, and as new business owners I think there's a place where we're all insecure, whether it's because we're just starting out, or whether you've been in business a really long time and you still just don't feel like you've got it all together, you just don't feel confident enough to be hiring people. So you know, when I hired Renee, I didn't know if we would bring in enough money to pay her. I really didn't. I just knew that if we worked really, really hard, and some more patients, I could pay her and I could pay myself, I had no idea how we were going to structure at that moment, the practice so that she could make money, because at the time, none of my clients wanted to see anyone else, they only wanted to see me. So I wasn't sure how I was going to do this, how I was going to pull this off. But I knew I couldn't carry the workload by myself anymore. I was working from seven in the morning until 11 o'clock at night. In the practice, I'd get there at seven in the morning, I do the management stuff, I'd start seeing clients at eight, I'd get done seeing patients at five or six, I finish up my messages and my refills and then I would head home for an hour have dinner with my kids and my husband. And I would spend the next three hours either charting what happened during the day, or doing more things to grow the business. And then at 11 o'clock,
