How much does it cost to acquire a new functional medicine client? It can be as little as 0.51 cents to $240.00 depending on the service.
What does it take to have a successful marketing campaign? It takes planning, training your team, knowing what outcome you are looking to achieve, and a digital presence.
Do not miss these highlights:
02:49 Why is it so important to understand what it costs to bring a client into your practice?
04:37 Lifelong clients provide the best value to your practice - How to keep them?
11:01 Avoid driving your ads for the client to fill out a form, drive them to call your office instead. You don't need to have a built-in scheduling link.
12:39 How to make cancellation or no show rate extremely low.
14:19 The importance of tracking your financial data as well as tracking your clinical data.
16:55 Another way of tracking your progress is through what's called a CRM.
18:33 The first milestone that you want to try to accomplish is a 3% conversion rate and then grow from there.
20:26 Don't just run ads and think it's enough - You need to provide a lot of value to the channels and make a connection with a person.
22:16 In your ads, social posts, and YouTube videos use normal everyday language or in layman's terms - Speak to them in a way that describes what and how they're feeling in their language.
24:19 Reviews are incredibly important - Get a video testimonial or a video review whenever you possibly can.
25:34 When you drive people to your practice via a phone call, the person answering the phone needs to be the one that can answer the questions and schedule the appointment.
29:53 It's important to rank organically in the search engine - The higher you rank, the lower the cost of conversion to bring a client in.
Resources Mentioned
Join Us in the FMBI Mastermind Group on Facebook. You can find the Group at https://www.facebook.com/groups/5461914567153276/
Transcript for Episode #30:
0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Deb has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care, she will discuss it all with you.
0:54Welcome back to Functional MBI Podcast. Today I want to talk about client acquisition for functional medicine practitioners. Today's show is about the cost of acquisition. Now don't go running away just yet. It's not boring and even if you're a small business, this would work for you. Every business needs to know what it costs them to acquire a client. For most medical marketing services, the cost per client will fluctuate between $8 and $106 to get a new client into your practice, this is really a broad range. And I can tell you that this range can change even more. I've obtained clients in my practice for as little as 51 cents. Yes, you heard me right 51 cents. Now, we're not talking about how much you pay per click but how many times does someone have to land on your website, social page, or watch your video before they pick up the phone and call your office to schedule an appointment and actually show up for that appointment. We're talking about what the average cost to convert someone into scheduling an appointment, not just showing up on your website.
2:17This is crucial to every small business. But especially crucial to anyone in the Functional Medicine world.
