Strategically planning for the end of the year is imperative to your business. Functional medicine is no different. We are not talking about taxes we are talking about growth and development in your business. Learn how to plan to grow your practice.
Do not miss these highlights:
02:49 - Sometimes as providers, we get amazing ideas of new services that sometimes doesn't take off as well as we thought it was going to
03:38 - One of the things that we do every year is to dissect our business and see what's working and what's not
04:32 - If we continue to put money into something that we can't make work in our practice, it's a loss
05:54 - Consider all the great companies out there and how they became great companies
07:32 - Be the world's best leader in what you do and what you love to do. When you're the best in the world, it's easy to market yourself.
08:51 - What questions should you ask yourself when you're strategically planning at the end of the year
12:24 - How to create a connection and build a relationship with your patients
14:43 - Do not choose too many things to get done in the year. Pick 3 big things that you want to work on and break them down even further.
Transcription of Episode #9:
0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Deb has a wealth of knowledge and is eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care she will discuss it all with you.
0:54Hi, welcome to FMBI podcast. I'm your host, Dr. Deb and today I want to talk to you about strategic planning. Now oftentimes when we hear people talk about strategic planning, we're talking about end of the year, how do we manage our money? How do we move our money? How do we do what we can to prevent ourselves from paying taxes. But this is a little bit different. What I want to talk to you about today is strategic planning end of the year for looking at what you're going to do with your business moving forward. What are you going to plan for next year? So it is December of 2021 right now. My clinic is getting ready to plan for 2022? What are we going to do? And every year we take a look at how well we've done. Have we met our goal for new patients? Have we met our goal for follow up? Have we met our goal for finances? Are there services that we're offering that are doing really well? And are there services that we're offering that really aren't doing very well? And we want to decide what services we're going to continue to provide in the following year? Now I know that sounds kind of weird, like why would we get rid of services? Why couldn't we just keep doing all the services we always do. But if we take a little bit of knowledge from the restaurant business, you know, restaurants that have 60/70 things on the menu makes it great for the person coming to eat, but makes it really hard for the kitchen staff, they have to prepare all this food, they have to have all these different things available makes it really hard on the restaurant owner, because they have to have all of the ingredients to make these foods, even though maybe one of their foods or two of their foods really doesn't do well doesn't provide them a lot of money. They've got a lot of money invested in those foods to provide for you. Well, in our world, we want to do that same thing. So sometimes, oftentimes, as providers, we get this really great,
