Description

Five quick, easy-to-understand, easy-to-implement pieces of advice that have transformed our work over the years:

1. Donors fund outcomes, not processes.
2. If you like it, it probably won't work.
3. There are many best practices in fundraising that will probably work for you.
4. Sell the sizzle, not the steak.
5. Fundraising is good for donors.

Learn how these short bits of wisdom can transform your fundraising. Plus at least one bonus piece of advice!