A lot of changes have happened with Data Privacy lately, as people have grown more aware of information that companies have on them. Cookies were introduced to allow sites to improve the visitor experience. But their usage has mushroomed so much, we now need pop-ups on sites just to say how many cookies are being used.
With privacy regulations passed and more looming, big tech players like Apple and Google are pre-emptively changing data tracking. Google's taking away the individual targeting on which they have sold ads for the last 20 years.
There will be more episodes on this topic, because it is changing and we won't know how it fully impacts marketers for another year or two. But for now, let's explore all that's happened and look at tactical alternatives we as site owners and marketers can take to react to this.
For complete Show Notes, go to: https://funnelreboot.com/episode-43-marketing-within-the-limits-of-data-privacy/
