Monika Iuel is Chief Destination Marketing Officer at Wesgro, the Official Tourism, Trade, Investment and Film Agency for Cape Town and the Western Cape. In episode 2 of the 10 episode Wesgro Series on Future Cities Africa we discuss: Tourism After The Great Disruption.
This episode is brought to you in partnership with Wesgro
Listen or watch to understand:
- How leisure tourism can affect a local economy and thus a city.
- How the tourism industry can find the best ways to leverage technological solutions to recover and grow.
- New trends and insights emerging from the rise in traveller numbers post pandemic.
- Remote work, the future of work, and how the Western Cape is positioned to maximise the economic benefits of this new way of working.
- How much travellers' expectations have changed in recent times.
- The challenges to a Destination Marketing Organisation (DMO) to retain domestic travellers now that the world is opening up again.
- Potential emerging disrupters, new challenges and solutions for the tourism industry in the near future.
- And more
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