We're back for part 2 of the self storage SEO discussion that began on last week's episode. There were so many unanswered questions that needed a response:
- What if you have multiple locations? Do you use 1 website, 1 Google Profile?
- How do you get in the Map Pack if your not already?
- Should my website list every single chain restaurant near my facility? When is it worthwhile to mention a landmark or other business in my content?
- What if people don't have Google accounts?
- What metrics should we prioritize to accurately measure the ROI of our SEO efforts, particularly in driving move-ins and reducing customer acquisition costs?
- Can you advise on how to ask customers and the frequency for reviews after rate increases have been given across multiple facilities?
- How do you get people to follow your Facebook page?
- As voice search usage increases, how can self-storage businesses adapt their SEO strategies to capture leads from queries like 'storage near me' or 'affordable storage units nearby'?
- For the longest time we have heavily focused on Google Ads thinking it was the primary lead driver. However are you all saying it is actually organic/SEO?
- How do you measure how well your website is doing compared to other facilities?
- Does SEO have to cost a lot? We are paying an outside company a lot of money a month to put us at top. Would it be worth it to do it ourselves to save money?
Yes, we tackle all of these, plus give a few recommendations at the end for furthering your self storage education.
Listen to Last Week's SEO Episode - SEO 101: How To Rent More Units Online
Hosts: Josh Huff & Melissa Huff
Produced by Lighthouse Storage Solutions
