Clear, intentional signage isn't just for looks—it can shape the entire customer experience, reduce confusion, and cut down on unnecessary phone calls. In this episode, we break down the essential signs every facility should have and why they matter.
We cover:
Why your main sign should be simple and brand-driven—no phone numbers required
The one sign every facility needs
How to guide tenants effectively with keypad instructions and move-out signage
The importance of directional signs for large or awkwardly laid-out facilities
What to include (and what to avoid) with security signage
The difference between professional, purposeful signage and visual clutter
Seasonal tips for amenity signs that highlight climate control, RV/boat parking, and more
We were inspired for this topic by our recent consulting project for Access Storage and recorded this on location from their rustic red barn in French Lick, Indiana (during a heat index of 106°!).
Hosts: Josh Huff & Melissa Huff
Produced by Lighthouse Storage Solutions
