Today's topic is How to Get Physician Referrals. Do you know how to get these referrals? We'll cover tips for making the contacts and securing these clients. Even though most referral clients will be short-term until they get pain relief, some of them may become regular clients, IF you can provide stress relief and improve their overall well-being. Let's talk about this topic!
What you'll hear in this episode:
- Getting these physician referrals allows you to educate about the benefits of massage therapy
- The financial breakdown is that just ONE referral client who visits twice monthly can yield an increase of $1680 per year
- How do you get these referrals?
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- Do research on the physicians in your area
- Contact them via letter (I contact five at a time)
- Whether you contact the physician (or office manager) through a letter or in person, here are a few things to remember:
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- Offer them an alternative solution to pain management
- Be mindful of their time if you see them in person
- Let them know if you are accepting new patients
- Offer a complimentary massage to the physician or physician assistant
- Share successful case histories
- Become familiar with the jargon in their area of specialty
- Include a brochure and follow up with them within a week
- Present a professional image
- Send thank you letters for ANY referral client
How about you? Do you have other tips or ideas about getting referrals or success stories about what has worked for you? I'd love to hear them, so be sure to share them on my website. There it is, another piece to game changing your business.
