They are coming soon---Black Friday and Cyber Monday! Are you ready? Is your practice ready? Have you even thought about these events and their potential impact on your business? We're discussing these topics and more in today's show about preparing for success as the holidays' approach.
What you'll hear in this episode:
- In 2016, online holiday online sales topped $3.3 billion!
- 70% of Thanksgiving web traffic is done on mobile devices
- Many people will do internet shopping BEFORE Black Friday
- Things to consider for success for your practice:
- Be mobile friendly
- Nail down your offers and campaigns
- Offer a percentage discount but keep sales goals in mind
- Offer a dollar amount discount off your products and services
- Offer free shipping
- Have a "limited time" stipulation on offers
- Create a sense of urgency for your buyers
- Provide a reminder and thank-you message to existing clients as the holidays' approach
- Know your target client
- Don't miss the boat! Prepare now! Evaluate your website and see it through your client's eyes. Have gift cards easily accessible on your site. It's a way to tap into the potential for great holiday sales, and it's another piece to game-changing your business.
