I constantly get questions and push-back on holding so much of my client's net worth as liquidity in their Hierarchy of Wealth's Tier 1 foundation layer. This episode digs into things we've heard like Cash is Trash so that business owners, real estate investors and those managing their family finances can put into perspective the value of liquidity and looking holistically at their Return on Wealth, not just microscopically at one investment they made or another. Bottom line - liquidity is king, it is food for the racehorse, and if you are seeking greater agency in your life then You are that horse!
Highlights
Liquidity as a superpower.
Feeding the racehorse analogy.
Marketing during recessions: A turnaround strategy.
Crisis and opportunity: The same symbol fallacy.
The importance of having a war chest.
Debunking “cash is trash” misconception.
The redundancy analogy from nuclear power.
Return on wealth concept introduced.
Overcoming fear of missing out.
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