Coming in hot with this powerful conversation with Hope Zvara, sought-after speaking and business coach and the CEO of Mother Trucker Yoga®. Always fun talking with a fellow yoga lover!
We go deep on:
Hope's journey into yoga which gave her a second chance as she entered addiction recovery
How a chance encounter at a business event inspired her to shift her focus from owning a yoga studio to focusing on a niche market - truckers - with her unique brand of Mother Trucker Yoga
Why believing "if you build it, they will come" is a mistake and what to do instead
How to not get detoured and lost in cul-de-sacs by following crowds and instead trusting yourself
Why you must know the problem you solve and speak from this place
How to go from confused and unsure to all over the place as a speaker who is clear, direct, and aligned with your mission and audience
< CONNECT WITH HOPE ZVARA >
https://www.linkedin.com/in/hope-zvara-77572935/
https://www.instagram.com/hopezvara
Hope's Website
https://www.mothertruckeryoga.com/
< LET'S RISE >
Jenny's Website
