In this episode we talk to Sharna Goldseker and Michael Moody about their book Generation Impact: How Next Gen Donors are Revolutionizing Giving, which is now available in an updated and expanded 2nd edition. Including:
- In what ways are Next Gen donors genuinely different from previous generations?
- Do Next Gen donors give to significantly different causes than their parents' generation, or simply give to the same causes but in different ways?
- Are Next Gen donors more likely to adopt non-traditional vehicles for their giving? If so, what does this tell us about the limitations of current non-profit models?
- Do Next Gen donors tend to seek advice on their giving (either at the outset, or on an ongoing basis)? If so, who do they turn to?
- Whilst almost all Next Gen donors agree that they "want to see the impact of their giving", what they mean by "impact" varies considerably- some looking for rigorous metrics and outcome measure, others for human interaction or compelling stories. How can nonprofits cater effectively to these differing notions of impact?
- Are Next Gen donors more likely to take a holistic view of philanthropy, in relation to how wealth is created, how it is invested etc? What does this mean in practical terms?
- What are the key differences between inherited and earned wealth and how do they influence approaches to philanthropy?
- What role does philanthropy play in the planning of wealth transfer within families? (E.g. is philanthropy seen as a tool for engaging the younger generation in the family's financial affairs? What sorts of roles are Next Gens playing with regard to their family's giving?)
- Are Next Gen donors more likely to want to blur the boundaries between philanthropy and political activity in order to pursue their aims?
- Is the desire for more "hands-on" engagement from Next Gen donors an opportunity to tap into additional skills, or does it present a new challenge in terms of awkward power dynamics? (I.e. is there a danger of Next Gen donors assuming that their knowledge is "better/more important" than that of people working in nonprofits, simply because of the power dynamics that come with funding?)
- Should we worry that the growing wave of scepticism, and even cynicism towards philanthropy, will have a negative impact on Next Gen donors' willingness to give?
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