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In this episode, founder Alex Drysden talks about the business model of a disruptive supplement company, following your WHY in the face of challenge, and building a brand to change people's mindsets.
- What is Crik Nutrition? How did it start?
- Why are crickets good for us and for the planet?
- Why is it taking so long for cricket-based foods to hit the market?
- Are you developing your own farming, or focusing on brand development?
- How do you maintain sustainable sourcing and methods?
- How do you create a disruptive business model with e-commerce?
- What has been the most important thing to keep you going when Crik seemed like it wouldn't work?
Listen in to hear what it takes for a mission-driven e-commerce company to change the insect stigma and disrupt an unsustainable industry.
