Today’s episode is all about optimizing your client journey. Creating a client journey is impactful and delightful for your client and vital for sustainability, for you.
But, you may have that client journey that isn't serving you. And chances are, if it's not serving you, it's not serving your clients either. You're either trying to do too much and make your client journey super personalized, which isn't sustainable long-term if you want to scale, or it sounds like a robot is answering all your emails and it's a big fat turn-off to your clients and leads.
Think about this. How much of what you do is because your ideal client asks for it. This sounds like a really good practice, right? Listen to your ideal client and create experiences based on what they say they want? Wrong. And I will tell you why and how to optimize your client journey in the episode.
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