Creating a loyal customer base is a code that every business must crack. Max Keller has found a great piece that creates incredible loyalty with his clients because of the sheer fact of giving them high value. Author of the recently published book, "Home to Home," Max wrote this book specifically to fill a need in the senior housing education space. By doing this, Max has created huge loyalty with his customers. Listen in as Maexplainsns the concept of bringing value to your customers.