For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show.
I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes!
Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting.
Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like - from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship - does it change the value of the information being presented?
There's also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex's software that automatically matches ideal podcast hosts and guests for interviews. Get 10% off through my affiliate link.
Topics covered include:
Full show notes and resources: https://www.thepodwizegroup.com/podcast-appearance-fee
