Are you looking to build Alumni Relationship Management tools at scale in your fraternity or sorority? Trailblaize turns outdated spreadsheets and email lists into an interactive community. We're going to find out more today with the founders of Trailblaize: Owen Ridgeway, Ford Hudson, and Adam Perez!
In episode 640 of the Fraternity Foodie Podcast, we find out what problem they personally experienced at Ole Miss that made them say, "This needs to be rebuilt from scratch", what was broken with alumni lists and LinkedIn groups, why it was important that joining Trailblaize is free for individual members, how their fraternity experience shaped the way they designed Trailblaize differently than a traditional social network, what are the biggest mistakes fraternities and sororities make when trying to engage alumni, examples of how alumni across different decades have connected in meaningful ways on the platform, what makes landing jobs and internships possible on this platform, advice for chapters that want alumni engagement to move beyond nostalgia and into tangible opportunity, how having a central system of record changes leadership transitions year over year, why national headquarters should think about alumni networks at scale, and what is the first step students should take to rebuild alumni engagement. Enjoy!
