The best description of CRM is Contact Relationship Manager because that allows you to see a "contact" as just information that needs to be segmented based on the relationship you do or don't have with them. Leads, Prospects & Clients all must be treated differently in order to prioritize and manage your assembly line so that the business never starts and stops.
Learn more: https://thegriffin.co/are-you-segmenting-your-database-into-relationship-building-modules-ask-a-griffin/
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