Description

Having the right values aligned with your business will help you attract more valuable customers. Levent is joined by author, business coach, and founder of Realign Global, Chet Morjaria. Together they discuss your human values, how to craft your business mission around them and why it’s essential to communicate them with your customers.  

KEY TAKEAWAYS

• Businesses don’t have values, people do. The values of yourself and your co-founders should form the identity of your business values. Firstly you must understand your own values as a human, secondly your business must be crafted around what you believe in and finally once your business and values are aligned you can look to market them and communicate with your target audience.
• If company values are to be embraced by the whole company, by customers and by external stakeholders they must be articulated well and easy to understand, integrated into the day to day behaviour of employees and represented by the leadership. Only then will the values be infused into the company framework.
• Values can be used to attract valuable customers. To do this you must understand the meaning and market to recognise your mission and methodology. Then and only then can you get the business model right and correctly market to your audience. It all starts understanding the process on a human level.
• You must choose who you allow yourself to work with. The clients you choose to work with are fundamental to the way in which your business goes and you must only serve those that are aligned to your values and who most need your service.

BEST MOMENTS
“We act in accordance with our values, weather we know it or not.”

“The values of a company should not be misinterpreted” 

“The value you statement of your business must come from the truth of your personal values”

“Values should be articulated and embraced by the whole company”

“Value the human, respect the role”

“We choose who we should work with”

VALUABLE RESOURCES

Work Worth Doing - https://abookworthreading.club/get-it

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/leventyildizgoren/

ABOUT THE HOST

Levent Yildizgoren, author of 'Good Business in any Language', is an award winning entrepreneur, localisation professional and a PRINCE2 qualified project manager. 

ABOUT THE GUEST

Chet Morjaria is a business and communications coach, and founder of Realign Global. Chet works with entrepreneurs to realign their offerings and marketing so they both powerfully represent their value and values. For the last 15 years, Chet has focused on the health and fitness industry and for over 5 years he has ran a successful coaching business, focusing on teaching coaches how to communicate powerfully and meaningfully with clients.

Chet is also the ex-Managing Editor of Breaking Muscle, a health and fitness website, with 8-million monthly visitors, 6 editors and 200 writers, these days, Realign Global works with purpose-driven entrepreneurs through our Business With Meaning Accelerator and our Marketing with Meaning Mentorship.

CONTACT METHOD

Linkedin: https://www.linkedin.com/in/chetmorjaria/?original
Website: https://realign.global/