Welcome to episode 268 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Micki Love, President & Chief Client Strategist at cj Advertising.
Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Consulting, her insight on strategy and leadership helps guide firms to exceed their own expectations.
What you'll learn about in this episode:
1. How to optimize the intake process:
- Focusing on first-call conversions
- Using improved terminology
2. Ways to delegate responsibilities:
- Crucial for efficiency
- Allows for personal and professional growth
3. Reasons to engage in mastermind groups:
- Provides valuable insights and support
- Aids in personal and professional development
4. Discover how to network at events and conferences:
- Allows for deeper discussions and learning from others' experiences
- Can drive success in various fields
5. Learn about referral marketing:
- Vital for business growth
- Educating teams on asking for referrals and maintaining consistent marketing strategies
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