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Truth You Can Act On:

  1. Invest Individuals in Team Results: If your employees don’t understand why their individual contributions matter, they won’t buy into the overall goals of your business. By educating your staff on your business’ dollars and cents, you’ll increase accountability and personal ownership.
  2. Factor in Likability: It’s a simple truth in personal circles: most people associate with people they like. This also bodes true in the sales world - most people prefer to buy from people they like. Don’t get overly caught up in developing the hard skills of your employees. Empowering their likability will reap great dividends.
  3. Instigate Proactive Conversations: Don’t wait to call meetings together until there is a cultural crisis. Find out what your employees need help with - today, tomorrow, this week, this month, etc. By knowing what pain points are holding back your employees, you can find the best solutions for fostering success.
  4. Connect with Stories: All employees are human beings. Establish a culture that cares about employees outside the walls of your business. Learn about their families, hopes, and dreams. By enhancing the emotional DNA of your organization, you will attract incredible employees and clients.

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