Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has built a stellar career, starting at teen magazines and rising to lead iconic titles like ELLE and InStyle.
In this episode, Justine shares her insider knowledge on:
- The evolving media landscape and the role of magazine covers in driving meaningful conversations.
- How to pitch successfully to InStyle and other top publications, including tips on building relationships, embracing affiliate partnerships, and crafting original content that resonates.
- The challenges of covering social issues while maintaining editorial integrity in a fast-changing industry.
Whether you’re a publicist, small business owner jumping into a little DIY PR, or someone eager to elevate your personal brand, this conversation is packed with actionable advice.
Key Takeaways:
- Relationships are key. Personal connections and tailored story ideas are far more effective than generic press releases.
- Affiliate partnerships matter. Many publications now favour pitches that include an affiliate component.
- Originality wins. High-quality, fresh content that aligns with a publication’s mission is essential to stand out.
What to Avoid:
- Generic, impersonal press releases—they’re unlikely to get noticed.
- Overlooking affiliate partnerships when pitching products.
- Submitting repetitive or unoriginal content—fresh insights are a must.
If you’re ready to learn how to pitch like a pro and get published in top-tier publications, tune in to this episode with the incredible Justine Cullen.
Find Odette Barry online:
https://www.odetteandco.com.au/
https://www.instagram.com/odetteandco/
https://www.linkedin.com/in/odette-barry/
Find Justine online:
https://www.instagram.com/justine_cullen/
https://www.linkedin.com/in/justine-cullen-8444932b/