Purpose is creating a goal or a set of goals around what means most to you in your life. Research suggests that people who live a purposeful life live longer and those with a strong purpose are 2.4 times less likely to develop Alzheimer's disease. But, if you find yourself aimlessly going through the motions of work and home life, all is not lost. Finding what you are good at can lead you to your purpose which is a powerful predictor of your future well-being, your physical health, and even love. With the intention of discovering what science says about the role of purpose in life Positive Psychology podcast host, Lisa Cypers Kamen attended the Michigan Ross Positive Business Conference to speak with Dr. Vic Strecher, the Director of Innovation and Social Entrepreneurship at the University of Michigan's School of Public Health. Dr. Strecher researches how living a purposeful life affects all aspects of the human experience. During this conversation, he shares examples of his research, his thoughts on volunteering, books, and authors that have influenced him, and how organizations can create a purpose that employees can adopt as their own.