Jonathan Kline, MSNA, CRNA, and Director of Education at Twin Oaks Anesthesia speaks with Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy Podcast about creating a successful education-based business for CRNAs. In this episode, Jonathan shares how to develop the required expertise needed to teach others, as well as strategies for hiring effective instructors and hosting successful seminars.
Episode Highlights:
- Where did Jonathan grow up and how did he enter into healthcare?
- What were the challenges of trying to launch a staffing business and how did he transition away from the staffing arena?
- Why did Jonathan choose to focus on CRNA continuing education?
- How did Jonathan initially develop his area of expertise?
- What was his first class? How did he get his first students?
- What are Jonathan's tips for someone who is looking to improve their speaking or presentation skills?
- What are some strategies he’s used to negotiate with hotels for his regional seminars?
- Is there any benefit to working with the same hotel brand across the country?
- How does he work with other industry partners to utilize the needed equipment for the courses
- How did Twin Oaks grow its faculty? How did he find his first hire and expand?
- What happens to the CE industry during economic downturns?
- Does he have any additional advice for healthcare entrepreneurs?
3 Key Points:
- There’s room for CRNAs to grow and gain expertise when they spot needs within their practice and add value to their group.
- Anyone can be a content expert but you need to learn how to negotiate with the other businesses that your business relies on to succeed.
- If your course or presentation relies on the use of specialized equipment, avoid shipping the equipment and travel with it whenever possible.
Tweetable Quotes:
- “I sought out opportunities when they presented themselves and was ready.” – Jonathan Kline
- “I want to make sure that people have a warm, supportive, enthusiastic instructor that puts their needs ahead of their own." – Jonathan Kline
Resources Mentioned:
#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #anesthesia #CRNA #continuinged