OVERVIEW:
Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast speaks with Mark Lack, an expert on personal branding, the best-selling author of “Shorten The Gap” and Host of ‘Business Rockstars.’ Mark discusses different strategies for building a personal brand, creating online content and finding ways to scale your business. He also talks about Business Rockstars and his dedication to his craft.
EPISODE HIGHLIGHTS:
- Personal branding is changing the narrative of sales and marketing.
- Mark invested in education for seven years and learned from the top people.
- Develop your online positioning to build your personal brand and then monetize.
- Ask yourself: What problem do I want to solve? How will I be the best? What’s my niche? How will I show up differently?
- Produce online content to add value and create goodwill.
- A key way to share content is read books on topics you’re interested in and highlight key takeaways with your customers. Afterwards, contact the author to schedule an interview.
- Using the above content model, book chapters become blogs and YouTube videos. Then, edit 60-second clips from the video and share on social media.
- Bring the experts and their expertise with your own spin on it - be a broker and a facilitator.
- Your network is your net worth.
- Business Rockstars is a media company offering tons of content, including a talk show hosted by Mark and focused on entrepreneurship.
- Mark plans to launch a new talk show in 2021 utilizing Amazon, Netflix and YouTube.
- Consistency and hard work have been the keys to Mark’s success.
3 KEY POINTS:
- To become an entrepreneur, you have to identify a problem, seek a market and create transformative, value-loaded content. Begin with the basics - start small, expand when needed and create content consistently.
- Interviews are the easiest way to create content. They allow you to expand upon existing topics by being the broker of information and creating an expanding connection with other creators.
- Always remember to monetize your content. Reach out to sponsors, look into affiliates and use the available online tools to expand your knowledge.
TWEETABLE QUOTES:
“You don’t need to be the expert, you’ll eventually become the expert when people tell you you are but in the meantime, just broker and facilitate.” - Mark Lack
“You have to have blind faith. You just have to know that if I do this for five years consistently and I make the time, it will all pay off.” - Mark Lack
RESOURCES MENTIONED:
Mark Lack on LinkedIn: https://www.linkedin.com/in/markalack
Mark Lack on Facebook: https://www.facebook.com/MarkLack777
Mark Lack on Youtube: https://www.youtube.com/user/1marklack
Mark Lack on Instagram: https://www.instagram.com/mark.lack/
Shorten The Gap Website: https://shortenthegap.com/
Shorten The Gap on LinkedIn: https://www.linkedin.com/company/shorten-the-gap?trk=public_profile_topcard-current-company
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