OVERVIEW:
Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks about how to become a guest on a podcast show. He also discusses the benefits of being a guest, including building your authority in your area of expertise, growing your audience and developing connections.
EPISODE HIGHLIGHTS:
- Being on a podcast show is similar to appearing as a guest on a YouTube channel or writing a guest blog post. It allows you to reach new audiences.
- Jason has five tips for becoming a guest on a podcast show.
- First, you must have the ability to speak well and articulate your message. Send links to your prior speaking engagements to demonstrate your skill when soliciting guest appearances.
- Help the host deliver an interesting show. Do your homework before appearing and be prepared to weave in stories.
- Second, build your network in your space. Referrals from your acquaintances allow you to connect via a warm introduction versus a cold call. One of the ways Jason sources guests for his show is through previous guest recommendations.
- Next, find other podcast episodes that resonate and take notes. Deconstruct the copy and take forward what you learn.
- Fourth, create a list of podcasts you want to appear on and work your way up the list by starting with smaller shows first to get experience.
- Lastly, drop your ego at the door. Take time to be thoughtful when filling out forms and be open to pre-interviews.
- Be mindful when you send emails asking to be a guest on a show. Avoid generic jargon and cookie cutter responses.
- Put the effort in to study those who are great. Listen repeatedly and take notes.
3 KEY POINTS:
- The more you put yourself out there, the more your audience and network will grow.
- Work on your ability to speak well, build your network and nail your early guest appearances.
- Don't be a prima donna! Answer forms and fill out applications thoughtfully. This will help you come across as someone dedicated and eager to provide value to the show's audience.
TWEETABLE QUOTES:
"Study those who are great." - Jason Duprat
"If you focus on getting on more shows, you're going to be able to build your audience, your authority and your connections." - Jason Duprat
RESOURCES:
HEA Facebook Group for Digital Businesses: https://www.facebook.com/groups/HeathcareEntrepreneurAcademy/
HEA Facebook Group for Bricks & Mortar Businesses: https://www.facebook.com/groups/HealthcareEntrepreneurAcademyBrickandMortar/
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