Kati Kleber, MSN, RN, CCRN-K, owner and operator of FreshRN, speaks with Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. In this episode, they talk about how Kati's blog became a valuable resource for new nurses and an incredible online business. Kati provides insights into monetizing online content, creating an influential online presence and building online courses for your audience.
Episode Highlights:
- Where did Kati grow up and how did she transition into nursing?
- When did Kati realize her popular blog could become a business? Did she look to others to see how they were monetizing their blogs?
- How do people respond when Kati tells them she's a self-employed nurse educator?
- What tips does she have for bloggers or someone building an online presence?
- How did Kati identify a need for online courses? How did she decide which courses to build and was that process like?
- What is her advice to someone who wants to create an online course but doesn't feel quite ready to take it on by themselves? How can someone present this opportunity to a co-instructor?
- What is Kati's parting advice for nurses leaving the bedside nursing position to pursue entrepreneurship?
3 Key Points:
- Business principles in general will apply to your health-related business. Surround yourself with other entrepreneurs and learn from them.
- When writing content, perform SEO research that targets your intended audience and write to provide real value.
- It's important to have access to your audience regardless of what happens with social media and algorithm changes. Don't underestimate the power of email and a robust nurture sequence.
Tweetable Quotes:
- "Your stuff should be so good people are not going to wait for a sale because they know the value is there." – Kati Kleber
- "If you're waiting to have this perfect platform and perfect everything before you take these steps, you're going to wait forever." – Kati Kleber
Resources Mentioned:
https://nnbanow.com/nnba-conference-2019/
- What Should We Call Nursing Tumblr
https://whatshouldwecallnursing.tumblr.com/
- A Day In the Life of a Nurse (blog post)
https://www.freshrn.com/2017/02/21/new-nurse-memes/
https://stilettosanddiapers.com/
https://thenerdynurse.com/
- Platform by Michael Hyatt (Book)
https://www.amazon.com/Platform-Get-Noticed-Noisy-World/dp/159555503X/ref=sr_1_2?keywords=platform+by+michael+hyatt&qid=1581921252&sr=8-2
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk (Book)
https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X/ref=sr_1_1?crid=2MX2V0DFUKYQS&keywords=jab+jab+jab+right+hook+gary+vaynerchuk&qid=1581921274&sprefix=jab+jab+jab%2Caps%2C365&sr=8-1
https://www.iwillteachyoutoberich.com/
https://be.live/
https://healthmediaacademy.com/
- The Nurse's Guide to Blogging
https://www.amazon.com/Nurses-Guide-Blogging-Profitable-Influencer/dp/1546566821
https://www.freshrn.com/
https://www.katikleber.com/
https://www.instagram.com/kati_kleber/
https://www.facebook.com/FreshRN/
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