Michael chats with Kempton Presley, Chief Strategy Officer at AdhereHealth, LLC. In this episode, Michael and Kempton explore how advances in data analytics and behavioral science are transforming member engagement. They discuss how health plans and providers are leveraging predictive insights and omnichannel strategies to reach high-risk members by their preferred means. This personalized support, through incorporating science-backed techniques, helps address barriers to care and improve medication adherence. Kempton also shares insights on emerging trends in member engagement, the role of evidence-based interventions in shaping health outcomes, and what's next for the industry.
