In today’s podcast takeover, Whitney Bateson talks about the importance of establishing your online presence. As a business owner, having an established online presence gives your customers a place to go and immediately digest information about who you are, what your business does, and what you have to offer. At the same time, Whitney stresses that while it’s important to have a website, it may not be necessary when you’re just getting started. There’s a few key things you need to figure out first in order to create an effective website that actually serves a purpose. Tune in to learn more about how to establish an online presence without a website.
Whitney Bateson, MPH RD is a dietitian-turned-digital marketer. Seeing a need for more focused marketing services for the nutrition industry, two years ago Whitney founded Whitney Bateson Digital Strategy to help health and nutrition professionals connect with their customers and ultimately grow their businesses. She and her team have launched over 20 website design projects and consulted for numerous businesses and entrepreneurs. Whitney has a passion for teaching others how to more effectively talk about and promote the great work health and nutrition professionals do everyday. Formerly based in Washington, DC, Whitney now travels the world as a digital nomad and supports her clients from home offices, cafes, and workspaces globally.
Connect with her on Instagram @WhitneyBateson or Facebook @WhitneyDigital, or visit her website whitneybateson.com.
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