Are you clear on the struggles and desires of your ideal client? Do you have a unique offer that solves a specific problem for them? Got a process in place for turning leads into customers? These are all things you should know before diving into building a website for your business. In today’s episode, Whitney Bateson shares some critical pieces of information to include on your first website, simple tips that get your ideal client to take action when they’re on your site, and how to get started in a quick and cost-effective way.
Whitney Bateson, MPH RD is a dietitian-turned-digital marketer. Seeing a need for more focused marketing services for the nutrition industry, two years ago Whitney founded Whitney Bateson Digital Strategy to help health and nutrition professionals connect with their customers and ultimately grow their businesses. She and her team have launched over 20 website design projects and consulted for numerous businesses and entrepreneurs. Whitney has a passion for teaching others how to more effectively talk about and promote the great work health and nutrition professionals do everyday. Formerly based in Washington, DC, Whitney now travels the world as a digital nomad and supports her clients from home offices, cafes, and workspaces globally.
Connect with Whitney on Instagram @WhitneyBateson or Facebook @WhitneyDigital, or visit her website whitneybateson.com.
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