In today's episode, we're diving into what it actually takes to stand out in the wellness space in 2025—and we're doing it with one of the most no-fluff, soul-rooted marketing minds out there: Nicole Lanni, founder of Feeling Groovy Consulting.
Nicole helps wellness professionals escape tech overwhelm and ineffective marketing so they can attract clients with ease. Her journey from a life-threatening coma to building a thriving, seven-figure wellness business gives her the kind of grounded, real-world insight that most marketing experts just don't have.
We talk about the power of brand storytelling, why video still matters (even if you don't love it), how to get visible without being loud, and what marketing strategies are actually working right now for wellness professionals. Nicole also shares the key mindset shifts that help coaches ditch self-doubt, build authentic brands, and grow their businesses without burning out.
If you've been feeling stuck, inconsistent, or unsure how to market your wellness business in a way that feels true to you—this conversation is your permission slip to show up with confidence and clarity.
