Are you looking to grow your wellness business without burnout? This episode of Healthy Hustle dives into actionable strategies to help health and wellness coaches increase visibility and master social media selling. From crafting content pillars to using infographics and building confidence, you'll learn how to connect with your ideal clients and create a strong online presence. Join Rachel Feldman as she shares her journey from feeling overwhelmed in the wellness space to building a successful business that truly serves.
Key Takeaways:
Content Pillars: These are the foundational themes for your content that align with your niche and expertise. Whether you're a hormonal health, weight loss, or gut health coach, content pillars help you stay organized and consistent in your messaging.
Social Media Platforms: Focus on 2-3 platforms like Instagram, Facebook, and TikTok to maximize reach without spreading yourself too thin.
Types of Content: Mix educational posts, infographics, personal stories, client testimonials, quick tips, and program promotions. Aim for high-quality content to build credibility.
Confidence in Selling: Believing in your value is essential. Many coaches undercharge or avoid promoting their services—mastering sales techniques and self-confidence can change that.
The 80/20 Rule: Focus 80% of your content on providing value and 20% on promotional material, like limited-time offers and client success stories.
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