In this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing.
Key Topics Covered:
Michelle’s Journey: From supporting multi-million dollar launches behind the scenes to stepping out front with her own ideas.
The Creation Loop: Michelle breaks down her five-part framework—Saturate, Percolate, Create, Celebrate, Rejuvenate—that helps creators avoid the cycle of constant output and burnout.
Maintaining Creativity in a Busy World: How to protect your signal (your true vision) from the daily “noise” and distractions of business.
Boundaries and People Pleasing: Why women especially struggle with saying no, and how working on personal boundaries is an ongoing process.
The Power of Self-Compassion: Practical tools, including the RAIN process (Recognize, Allow, Investigate, Nurture) for being kinder to yourself through the ups and downs of business.
Sustainable Scheduling: The importance of allowing time to percolate (think and process) between absorbing information and executing, plus how celebration and genuine rest fuel creativity.
Perfectionism vs. Progress: Why taking action before everything is “ready” is crucial, especially for women prone to over-preparing.
Trusting Intuition: How to build trust in your gut instincts and natural creative rhythms, letting go of what you think you “should” do.
Defining Success: Michelle closes by sharing her outlook on true success—freedom, love, relationships, and staying connected to the simple joys of life.
This conversation is a powerful reminder that your most meaningful creative work doesn’t come from pushing harder, but from aligning deeply with who you are and what matters most. By embracing frameworks like the Creation Loop, you can sustainably grow your business while honoring your wellbeing, intuition, and joy.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Where to find Michelle Falzon:
Michelle Falzon: www.michellefalzon.com
Her Business: www.contentsellspodcast.com
Women’s Business Mastermind in Australia: www.herbusinessmastermind.com
Free Guide: Create Without Burnout: www.createwithoutburnout.com
Free Guide: The Ultimate High-Converting Offer Blueprint for Women Business Owners: https://her-business.lpages.co/high-converting-offer-blueprint/
