In this episode, Tina Tower takes us behind the scenes of running live events and shares the real, raw truth about what it takes—from the glamorous highlights to the logistical and emotional challenges. Drawing on 13 years of experience and over 40 live events, Tina offers practical tips, cautionary tales, and encouragement for anyone thinking about hosting their own event.
Resources:
Join Her Empire Builder: https://www.herempirebuilder.com/join
1. Running Live Events is a Lot of Work
Events are incredibly rewarding, but definitely not the easiest way to build your profile or business.
Preparation is everything—good events take months of planning, and unexpected challenges always pop up.
The behind-the-scenes workload is mostly invisible to attendees.
2. Energy Management is Crucial
Live events are an "energy exchange" between host, team, and audience.
Tina shares how her energy and even her cycle can dramatically affect her, and stresses the importance of optimizing rest, nutrition, and recovery time.
It's natural to feel depleted after giving it your all—factor in downtime to recharge.
3. Tech Issues Are Inevitable
Something will go wrong: AV, microphones, projectors, music... the list goes on.
Plan for problems, have backups, and most importantly, stay calm. The audience will take their cue from you.
4. Create a Memorable Experience
People remember how you made them feel rather than what you said.
Focus on every touchpoint—from music choices to signage, food, comfort, and connection opportunities.
Surprise and delight attendees for a lasting impression and growing expectations.
5. Be Realistic About Finances
You can lose or make money on events, so start with a clear goal: profit, marketing, or connection.
Budget for ALL expenses (hidden costs add up fast) and be strategic about ticket pricing.
6. You Need a Support Team
You can't (and shouldn't) do it all yourself.
Trusting and empowered team members are essential—especially someone who can calmly handle curveballs on event day.
7. Nothing Beats In-Person Connection
Live events foster game-changing breakthroughs, loyalty, and deep community—the magic is in the room.
Events turn followers into friends.
8. Design Events That Reflect You
Don't copy others; infuse your event with your personality, values, and ideal style.
Make decisions (like event timing!) that support your energy and wellbeing.
9. You'll Always Keep Learning
Every event teaches you something new. Experience builds confidence and systems—embrace the growth.
If hosting a live event is on your dream list, go for it—planned thoughtfully, it's exhausting but "absolutely freaking magic." Tina encourages listeners to seek support, leverage resources, and, most importantly, focus on creating an unforgettable experience for your community.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
