In this reflective and inspiring solo episode, Tina Tower shares her most impactful business and personal lessons from 2025. As the year draws to a close, Tina pulls back the curtain to reveal the decisions, pivots, and strategies that led to her most expansive, profitable, and joy-filled year to date.
Design Your Business Around What Matters: Tina Tower emphasizes aligning your business to your values and lifestyle goals, highlighting how she achieved the best balance ever this year.
Information Courses Are Dead: There's a major industry shift; pure information is now easily accessible via AI. What sells is transformation, accountability, and live, high-touch elements tailored for true results.
AI Is a Game Changer: Tina Tower leaned heavily into AI, streamlining operations and freeing up more time for client connection and creativity. She discusses specific tools (Delphi, Freepik, custom GPTs) and how they enhanced delivery and impact.
Brand Consolidation for Simplicity: After experimenting with multiple spin-off brands, she consolidated everything back under Her Empire Builder for clarity and ease—making the customer experience and promotions much simpler.
Small But Mighty Team: Tina Tower optimized her team to just a few core members, focusing on high trust, strong culture, and prioritizing profitability and lifestyle over scale.
Evergreen Funnels & Consistent Revenue: Significant investment and effort in building robust evergreen funnels and leveraging affiliate sales have enabled consistent revenue throughout the year, reducing launch dependence.
Prioritizing Health & Energy: Personal wellbeing had a transformative ripple effect on her business performance, boundaries, and overall happiness.
Strong Boundaries Create Greater Joy: Being intentional and sometimes "selfish" with time and commitments allowed Tina Tower to focus energy where it mattered most.
Travel & Creativity: A year rich with travel (both for work and leisure) fuelled creativity and underscored the importance of enjoying success along the journey—not just at "retirement."
Intimate Masterminds Are Most Impactful: Smaller groups and deeper connections have delivered more value both for members and for Tina's fulfillment as a coach.
As you reflect on these lessons, let them be an invitation to design a business and a life that feels both profitable and deeply fulfilling. 2025 proved that success isn't about doing more, but about doing what matters with clarity, intention, and joy. As you move into a new year, may Tina's insights remind you that you can simplify, elevate, and still create extraordinary impact. The future is bright, and the best chapters are yet to be written.
Resources Mentioned:
Entrepreneurs Holiday Survival Guide: https://www.herempirebuilder.com/break
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
