On January 9th 2007, an announcement was made that would revolutionise the technology industry and arguably the way humans interact with one another and the world. In San Francisco California, the CEO of Apple Steve Jobs announced the release of the first iphone which sought to combine 3 functions. It was a mobile phone, an ipod and an internet communication device rolled into one. 146,000 iphones were activated in the US alone on the first weekend of its release in June 2007 and from there took the world by storm, with well over a billion iphones sold in the last 12 years. From this one device and its technological innovation has also come the new breed of smartphones that are ubiquitous today.