Fake News can hurt your home business, even the smallest biz, and damage your hard-earned brand identity. In this episode of the Home Business Podccast, Sherilyn Colleen and Richard “Capt’n” Henderson interview David Mondrus, CEO of Trive. He gives advise on how to identify fake news and deal with it if you’re biz is ever hit by fake new. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) With the election of Trump after a Russian influence campaign, Americans became aware of the term “Fake News”. Since then, as a society we have been inundated by Fake News. These days – thanks to social media – news moves faster than ever. But how can small business owners reduce or avoid the impact fake news could have on their business? As a small business owner, you need to protect your brand. David Mondrus, is the CEO of Trive and a 20-year veteran of the NYC dot-com startup scene with a focus on E-Commerce and Social Networks. He was Employee #5 at Bigfoot.com, CTO at Bigstar.com and CEO of OneModelPlace.com. Subjects discussed in this podcast include: * Whether Facebook's new algorithm that will favor content from friends and family over posts from companies will negatively impact small businesses * How the blockchain can help to protect small businesses * The best way for small business owners to approach a situation if one of their customers is sharing fake news on their page * Ways that small business owners can do fact-checking to ensure that any information they are sharing is accurate * How small businesses can be more transparent to build more trust in a time Episode Sponsor: Primetime Network * www.Bthe1.com
